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FPA Virtual Media Mastery Training (ZOOM)
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FPA Virtual Media Mastery Training (ZOOM)

When: Wednesday, June 3
3:00 - 4:30 pm
Where: Zoom
United States
Contact: FPA DFW

Online registration is closed.
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Get FPA Media Mastery Trained! 



Time to cash in on one of the TOP 5 most valuable benefits of being a FPA DFW member...Media Training!  Join us on Wednesday, June 3rd to learn how to increase your visibility, amplify your exposure, and promote financial planning by building relationships with local media outlets and joining the National FPA MediaSource

Hear from our guest speaker Ben Lewis, Financial Planning Association HQ Director of Public Relations/Communications
 and receive up-to-date information and key tips on how to gain media exposure.  

This opportunity is only available to local FPA DFW chapter members and you must be a CFP® to be on the media team.  Become a FPA member!   Media Team members are also required to volunteer on a FPA DFW Committee.  Non-CFP® Licensees are welcome to attend for training purposes only.  Media Team members must attend Media Training Day at least once every 2 years (this event takes place annually) to be eligible to receive media referrals through FPA.  


EVENT FEE: $10.   


This session is considered media training and does not qualify for CE credits 


Mastering interaction with the financial media presents financial planners with a robust opportunity to raise their public profile, which can lead to new business opportunities. But it takes skill and the right mindset to achieve. In Media Mastery, financial planners are presented with guidance on effective communication that can make media interaction positive, but that will lead to developing long-lasting relationships with journalists that will pay off for the long-run. The skills presented are also impactful in all communications outside of just working with journalists since effective communication is a necessity in working with clients, prospects and centers of influence.


Learning Objectives:

  • Better understand the necessary skills for working with journalists that help position you as a financial planning expert and protect your reputation.  Forge an understanding of the opportunities within FPA to build your personal brand and profile that can lead to more business.
  •  Explore the critical communication skills that all financial planners need to be more effective communicators with the media, clients and prospects.

Ben Lewis
 currently serves as the Director of Public Relations for the Financial Planning Association® (FPA®), the largest professional membership association for CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals and the financial planning community. In his role, Ben oversees all public relations activities for the association, including media affairs, organizational messaging, media training, speech writing, and all consumer facing programs and activities.  He also spearheads the FPA Reserach and Practice Institute™, which conducts original research on practice management issues and other matters of importance to the work of CFP® professionals.  Ben has been working in financial services since 1998 in various capacities, including as the owner and president of Perception, Inc., a public relations agency that served the needs of dozens of financial advisory firms and institutions from 2002 to 2010.  Prior to entering financial services, he worked in the political and non-profit arenas.  Ben is a 1995 graduate of Bradley University and is the author of Perfecting the Pitch: Creating Publicity Through Media Rapport (Larson 2007).  He lives in Clarksburg, MD, with his wife, Wendy, and daughters, Izzy (12) and Jillian (9).




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